The survey that I read was called “Lunch trends in the U.S food market”. The research that was conducted was consumers and where they wanted to eat at for lunch. The research conducted the following: 37% of consumer’s cite a menu item that they usually get and 36% cite a menu item that they don’t usually have including at home. About 35% of the consumer’s want a meal under $5.00 and 31% choose a restaurant that has menu items under $10.00. I thought this was very interesting and helpful information.
This survey is known as Applied research pg-37 “Marketing research kit for dummies”. Applied research is basic information that is related from a real life problem and confronted by a real life manager or business owner”. pg. (38) In this survey it shows that consumers are more likely to choose a familiar item that they’re used to eating on a daily basis. This survey was based on grocery stores and food retailers. Based on this information I think the data that was given will be a good resource tool for me and my marketing project.
This survey demonstrates the qualities of a Focus group pg-41. Focus groups are very important especially when it comes to research with companies that are either starting out or have been in business for a while. Interaction between humans is a big part of how you do research on a product. Surveys are a big part of the fashion industry and the high demands that consumer’s want. Collecting enough research is essential to having accurate results for the product.
In conclusion, some consumer’s don’t like change that’s why when companies change their product most consumers can’t adapt to the change. This is what you call brand loyalty this is very common in the industry of today.
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