The Beautiful Stranger
This website is for the fashion savvy and the fashion conscience and is made for those that love to dress in style. It represents for men and woman in the marketing world. It deals with face to face interviews that ask the individual their opinion and ask on what style tips they can give another person. These trend setters are showing “They encourage respondent cooperation and discourage question non response”. Pg. 80 I love that they have different walks of life walking the streets.
Most of the walkers are trend setters; designers/ marketing professionals that really know there stuff. A lot of these looks are based on trends that you find at a boutique or a high-end department store which is a “Respondent cooperation is moderate at best". Pg. - 82 the thing that I found that was interesting is that these trend setters look like everyday people that just have style. I love that a lot of them were already in fashion field
My favorite thing about the Beautiful stranger is that you can shop the look of the Fashionista / Fashionister. They could have gathered data from “Interactive Kiosks” pg. - 95, But they decided to take a different approach to take it to the streets. I think it’s very creative to build a website for trend setters and too be organized by them. It would also be good for them to have stars on the website to give their opinion about the trends that the walkers are wearing. It seems that they only interview in areas such as New York, and Los Angelo’s, they should also interview in Las Vegas. Las Vegas has people that know the latest and greatest trends.
In conclusion, the beautiful stranger is a great outlet for models, Stylists, Designers and Marketing professionals. This website is a great networking website and it needed the face to face interview and not “The self- administered questionnaires". Pg. - 86
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